Shadow Shields gives back for World Kindness Day


Shadow Shields is giving back with its #littlelifts campaign in support of World Kindness Day. We will launch the campaign on World Kindness Day, November 13, 2017 and will run it through November 30, 2017.

What is the #littlelifts campaign?

Lifting others, little by little. This campaign is to motivate others to pay it forward, even if it’s just a small gesture.

How to get involved:

Post a photo or video showing the ways you are "lifting" others. Use all social media channels to spread the news. Use the hashtag #littlelifts to show a kind gesture, like paying for the car behind you in a drive-thru, bringing an elderly neighbor dinner or volunteering at a shelter. There is not one way to give back, there are thousands of ways and we would love to see how you do it.

The Shadow Shields team will choose the top two most inspirational entries, and allow their followers to vote on the winner. A beauty goodie bag of over $500 in value will be awarded to the winner, who will be voted upon on November 30, 2017.

How Shadow Shields will ‘lift:’

During this campaign, Shadow Shields will be offering a Buy 1, Get 1 FREE promo. For every sale made during this time, Shadow Shields will be donating $1 to the nonprofit organization, Random Acts. (

"With all the recent tragedies, I felt the need to bring awareness to the importance of showing that even the smallest of gestures can brighten someone’s day. We must continue to spread kindness, love and try to lift others when we can”

Michelle Villanueva, CEO of Shadow Shields, LLC

“If you love a quick, smudge-free smoky eye… then Shadow Shields are for you!”

Tia Dantzler, Makeup Artist to Jennifer Hudson & Pres. Barack Obama